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Evidence Guide: BSBMKG603 - Manage the marketing process

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG603 - Manage the marketing process

What evidence can you provide to prove your understanding of each of the following citeria?

Manage marketing performance

  1. Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation
  2. Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives
  3. Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements
  4. Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met
Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage marketing personnel

  1. Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel
  2. Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  3. Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives
  4. Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard
  5. Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes
Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and improve strategic marketing performance

  1. Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required
  2. Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance
  3. Analyse overperformance against targets for trends and set new targets
  4. Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives
  5. Document review of marketing performance against key performance indicators in accordance with organisational requirements
Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse overperformance against targets for trends and set new targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document review of marketing performance against key performance indicators in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Manage marketing performance

1.1 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

1.2 Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives

1.3 Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements

1.4 Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met

2. Manage marketing personnel

2.1 Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel

2.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

2.3 Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives

2.4 Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard

2.5 Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes

3. Evaluate and improve strategic marketing performance

3.1 Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required

3.2 Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance

3.3 Analyse overperformance against targets for trends and set new targets

3.4 Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives

3.5 Document review of marketing performance against key performance indicators in accordance with organisational requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Manage marketing performance

1.1 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

1.2 Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives

1.3 Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements

1.4 Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met

2. Manage marketing personnel

2.1 Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel

2.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

2.3 Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives

2.4 Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard

2.5 Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes

3. Evaluate and improve strategic marketing performance

3.1 Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required

3.2 Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance

3.3 Analyse overperformance against targets for trends and set new targets

3.4 Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives

3.5 Document review of marketing performance against key performance indicators in accordance with organisational requirements